At the course Media Work Methods I just made an individual research assignment about budgets on music videos. And this MV kind of sums it up why:
I didn't really even listen to the music because just LOOK AT IT. How many perfectly combined outfits there are, look at the color grading and studios. My eyes are really happy just looking at it and the song might be ok too but this is well enough for me haha. This is exactly the kind of stuff I'd be really happy to be creating in the future. (Yes the problem is that we have nothing like this in Finland, that's why I keep carrying the kanji book with me to school every day)
On a side note (hah) this is the first MV of this group, it was constructed for marketing matters out of 96 professional Japanese and Korean artists. So no wonder the girls are cute if you choose them out of 96 perfectly cute girls. They had a TV show called "produce 48" where viewers got to vote for the winners. Too bad I got interested in it only after the show was over, I knew many of my friends were watching it but I never bothered to check it out...
Yeah there were many.. many of them.
So the reason the MV is pretty and all is that there's Korea there too (the Japanese also use lots of money on MVs but still Korea is different thing) and you might know Korean music makes A LOT of money. So you can normally just get 96 artists on a huge stage and choose the best girls and make even more money with that. I'm okay with this!
That MV is beautiful, the color palette especially is somehow really aesthetically pleasing!
VastaaPoistaBased on my experience it seems like Japanese and Korean music videos tend to be more daring with the use of color/contrast, and in general try out new concepts and weirder ideas more often than the ones here in the west, which honestly makes them much more fun and interesting to watch to me. Of course it varies a lot by the artist too, and admittedly I don't know all that much about the most current state of western music videos, so I could be wrong :')